I don't know that there is any more to this other than that people like these sorts of stories, therefore the Inquirer will manufacture them.
But it seems like a pretty good strategy, true or not. Even if untrue the FUD brigade has it covered from both ends. "64 bits is un-needed" and "Intel will soon have it." If true, once Intel's commits to a consumer 64 bit instruction set, it will abort any development for AMD64, and developers will switch to the Intel implementation. AMD will be behind until they can get a new revision of their chip into the market supporting Intel instructions.
"Prescott has 64-bit compatibility built in"
This is the meat of the article: sombody supposedly said to a reporter 'Guess what I just heard a senior Intel executive say'. But there is no quote about what that was. Instead, the copy writer says on his own that Prescott has 64-bit functionality in it. If that is what "somebody" said, why not quote it? IAC 64 bit functionality is something present CPUs from Intel and AMD already have, although incomplete. So the copy writer is fabricating a story to seem to say something which it really doesn't say. If readers didn't recognize the technique, then they were taken in. One post said don't confuse the Inquirer with the Enquirer, but if they looked at the Enquirer they might get an education on how these types of stories are constructed.
>I read somewhere that Intel has already licensed AMD64
I keep on seeing this. In reference to other things, people have previously mentioned that Intel and AMD have standing cross-licenses. So they automatically have licenses whether or not they ever intend to use what the other invents. Intel being licensed for AMD64, if they are, doesn't indicate anything one way or the other about their intentions.
Serious competitors like cross-licensing for the following reason: They are both working out the same technology at the same time. Therefore their patents will inter-twine, making it hard to bring out a product that doesn't involve conflicting patents. So they work out a settlement in advance, and are able to take the most advantageous technological course as a result. They aren't going to extend cross-licensing to lesser competitors.