$560 MSI GTX 980 Ti Golden Edition

[Cookie Monster]

At 2Ghz boost, a reference 1080 FE is using 220W.
https://www.overclockers.ru/lab/76273_4/obzor-i-testirovanie-videokarty-nvidia-geforce-gtx-1080.html

That means a 2.1-2.2Ghz 1080 is a 230-250W videocard. 245W R9 290 was criticized as if it needed 750W PSUs, remember? Even the 7970Ghz used 238W peak and was hailed as hot and power hungry.

Well, it was criticized because the competing products at the time were performing better and/or had lower power consumption. The cooling solution didn't help the situation either.