I was in a Sears store today exchanging some tools and ran across the Ding King. If you haven't seen the commercial on TV, it is a dent remover kit, that claims to take dents out. It was priced at $29.99 same as TV, and I decided to buy it, however it rang up at $14.99, and that is half the TV price. I checked my receipt for the item number (47076), and it is priced the same on the Sears website. I used the kit to remove a small shopping cart ding in my 2001 Toyota, it took two times, but got the dent out close enough that you need a magnifying glass to see whats left. The glue is tough to get off, but if you apply the solution stuff and let it set for about a minute, it loosens it up and it wipes right off. The price surely must be a mistake, but it shows up on the website, and it doesn't say how long it will be at that price.