"40 LCD, which one to choose

Blinks

Junior Member
Feb 2, 2011
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I'm looking at getting a 40" LCD TV, but not sure what to go for. Tesco for example has the following that I'm interested in:

Samsung LCD TVs
Samsung LE40C530 40" Full HD 1080p LCD TV with built in Freeview - £479

Then there's another TV from a brand I've never heard of - doesn't even have a model number. The price is amazing, but what does that mean for picture quality and the TV's life span?

You can find it in their LCD section
UMC 40" Full HD 1080p LCD TV with built-in Freeview - £349

Any help would be appreciated, thanks!