not a haggled deal, or an advertised one... my friends had just gone to good guys and that was the price they had for the tv. but to those hoping to get it even cheaper via pricematching (110%), apparently best buy won't do it (not surprised, they are the highest level of suck when it comes to this kinda stuff). but yeah, just the straightforward price. the stores that confirmed the price were emeryville and van ness (in san francisco), if anyone needs them.