Originally posted by: SlowSpyder
But I do find this quote a bit funny, "We are ramping 40nm probably harder than anybody..." Seeing as AMD has one 40nm mainstream part for sale vs. zero for Nvidia, it would seem that they didn't work quite as hard at getting 40nm out the door has he says.
Its one of those quotes that of course is no-doubt technically correct once the caveats are rolled out in the fine print. "ramping harder"...maybe by NV's use of the term (and tense of it) ATI isn't "ramping" anymore, it already
has ramped, past tense, and now they are in HVM phase. So between the two, NV is now the one that
is ramping and thus, is ramping harder than anybody.
These kinds of twists on the words, spin-doctoring is the appropriate term, always have some manner of legal truth to them but of course they are worded so as to generate a false impression of something else being true to the reader.
Another technically accurate interpretation would be that NV believes they have more wafers (higher volume) of 40nm products swirling around inside the fabs than ATI does at the moment, so if both are ramping 40nm then maybe NV has twice as many 40nm wafer starts right now as ATI does, even though ATI is shipping the relatively smaller volume of wafers while NV is stockpiling enough good chips to hard launch or something along those lines.
It gets really hilarious when you are an engineer on the other side of those PR statements...I've seen my share of my employer's PR's where I read them and they directly relate to my project area and the fact versus fiction is just :shocked:
Bottom line is you have to just take these PR statements for what they are worth and consider who they are targeted towards. (shareholders/analysts/wallstreet)
Originally posted by: SlowSpyder
I don't know enough about the manufacturing side of things, but Nvidia already has a very solid mainstream part with the 8800/9800/GTS250 cards, is it really that hard just to shrink them to 40nm? Or are they redesigning everything?
It
is that hard to shrink them to 40nm. Even if they merely wanted to keep the exact same architecture, xtor count, etc and simply shrink the chip to take advantage of the smaller dimensionality they could spend upwards of a year reworking the chip so it works properly and as desired/expected.
There's a reason we can count on one hand the number of companies doing this stuff at leading edge nodes.