yes it's a alienware area-51 r2. 25in monitor running 2560x1440. Not sure what water cooler they use but I'm thinking that some leaked onto the top 970 and that's what the smell is from. there sending 2 new 970's, power supply etc to the local tech to come look at it in a few days but I'm curious as to why this is happening as YES it's all new. All parts running at stock as I haven't had a chance to oc gpu's etc yet
Again the smell only is present when the gpu's are being stressed
Don't suppose you can take pics of how they have everything setup?
If the coolant is dripping on the gfx card's heatsink that would be a major issue.
The stressing of the gfx cards only means they are getting hotter, and the coolant has a max temp before it evaporates, so, maybe you just didn't notice it until the video cards get hot.
I would just throw 1 piece of printer paper above the gfx cards (assuming it is a tower configuration), and see if anything leaks on it.
Do you see any moister anyplace along the tubes?