30 bucks is a lot to some people especially when they might have to buy a new power supply unit with their next video card ( whichever that might be ). That said, the 3850 puts that 30 bucks where its mouth is and delivers lower power, better performance and great video assistance for HD content. The 2900GT looks to be for the tight budget person that trusts AMD's drivers to push this board for another year. It is better than the 8800GTS where it counts for the price. Memory Bus means AA will not destroy your performance. The card has a nice cooler which a lot of people take for granted these days. My X1900GT runs HOT and an aftermarket for it would run me 40 bucks to air cool it properly ( TMG from thermal take one off buy, or a Arctic Cooler S1 with the turbo module and some thermal epoxy to hold on the ram sinks ). So, looking at the HS/Fan is something I always do now when taking cards into comparison.