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2015 Dodge Viper price cut by $15,000, now starting at $84,995

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Maybe they can ditch the V10, since I think the viper is the last thing to use it, and just use a modified V8 they have now.

That or take the current V8 and twin turbo it.

Save money and maybe make it lighter as well.
 
Not sure what you guys are getting at. In terms of the statement that the Dodge V10 is only in the Viper, that is absolutely true. Dodge dropped the Magnum version (truck version) V10 in 2003, leaving Ram's with just the 5.7L hemi, or the Cummins Turbo Diesel for many years. It's just this year Ram's now have a 6.4L hemi V8 to give that bigger V8/V10 high torque feel gas motor to a pickup.

Some other companies have used the Viper motor for some cars, but that's not an OEM manufacture application. And of course Ford pimps the Triton V10 truck motor in lots and lots of applications. But the statement that the Viper is the only thing using the Dodge V10 is true from everything I've seen in recent years.
 
Engine bays aren't TARDISs. You have to have something that fits in there. The current hemi engines are neither physically small nor light. They just aren't suited for it.
 
How does this actually work? Doesn't the trade-in value of your 6 month old Viper instantly drop by $15K too? Market price every single Viper out there has now dropped by some fraction of that $15K.

Come to think of it, that is one of the reason why many manufacturers do mail-in-rebate after purchasing the item.
 
sontakke said:
How does this actually work? Doesn't the trade-in value of your 6 month old Viper instantly drop by $15K too? Market price every single Viper out there has now dropped by some fraction of that $15K.

Come to think of it, that is one of the reason why many manufacturers do mail-in-rebate after purchasing the item.
Click to expand...

Yea it kills the value on resale. Why pay 90k for a 6 month old viper when I can get it for 85k new.


A drop like this is not a good sign. They will need to do a complete makeover, generation update, to get it more stable. But this drop is better than have more than a years worth of cars sitting as well.

Nissan had to do this with the Titan during the market drop years ago. They had a fire sale and resale dropped. The Titans image has not really come back, neither has sales, so Nissan is going large on the next Titan.
 
sontakke said:
How does this actually work? Doesn't the trade-in value of your 6 month old Viper instantly drop by $15K too? Market price every single Viper out there has now dropped by some fraction of that $15K.

Come to think of it, that is one of the reason why many manufacturers do mail-in-rebate after purchasing the item.
Click to expand...

The article states they are sending vouchers to all last year model Viper owners. And, with the $15k voucher, they should be able to trade in their last year model for a current model at no extra cost (I'd assume, that means no MSRP, and doesn't include tax, title, license). So, they aren't getting a raw deal, especially considering for a small price they can get the new version.
 
smackababy said:
The article states they are sending vouchers to all last year model Viper owners. And, with the $15k voucher, they should be able to trade in their last year model for a current model at no extra cost (I'd assume, that means no MSRP, and doesn't include tax, title, license). So, they aren't getting a raw deal, especially considering for a small price they can get the new version.
Click to expand...

So then the dealerships will have a bunch of used vipers they can't sell?
 
BudAshes said:
So then the dealerships will have a bunch of used vipers they can't sell?
Click to expand...

Which will then hurt resell.

No matter what they do this will hurt resell, at least for the next year or so. Yea the customer will get a decent deal but long term makes it more questionable. Let alone if there is any other fire sale options taken down the road if this does not increase sales enough.
 
Jimzz said:
Which will then hurt resell.

No matter what they do this will hurt resell, at least for the next year or so. Yea the customer will get a decent deal but long term makes it more questionable. Let alone if there is any other fire sale options taken down the road if this does not increase sales enough.
Click to expand...

Well I guess we know how great dodge/chrystler is at making business decisions...
 
BudAshes said:
So then the dealerships will have a bunch of used vipers they can't sell?
Click to expand...

I'd think Chrysler, knowing the old Vipers are pretty much not going to sell now, would offer a buy back program of some sort for dealers. Or, offer them some kind of reimbursement for dropping the price of the used ones.
 
The incentive for dealers is to get the dead weight vipers out of their floor plan and off their inventory. Halo cars sitting around on the showroom floor for long periods of time is a big money drain.
 
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