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The Chrysler group escalated the battle for full-size pickups Thursday as it introduced a radically reengineerd version of its best-selling vehicle, the Dodge Ram pickup.
Ram pickup sales have slipped 9% this year to 163,094 through May.
The 2006 Ram 1500 light-duty pickup features an entirely new basic structure, a new and significantly upgraded interior, and an array of new optional features including a power sliding rear window, satellite navigation and a DVD entertainment system. It goes on sale in August or September.
Hemi V8-powered Rams will feature a new fuel-saving technology that improves the pickup?s EPA mileage estimates by 1 mile per gallon. The Ram is the first pickup to use the system, which shuts down four of the engine?s eight cylinders when they are not needed.
The system will reduce U.S. fuel consumption by 60 million gallons in 2006, according to Chrysler?s estimates.
The brawny Ram pickup went on sale just four years ago. Automakers traditionally make minimal cosmetic changes to their vehicles as they near the middle of their lifecycles, but the 2006 model nearly qualifies as an all-new truck thanks to its completely reworked frame.
The frame is the basic structure to which a pickup?s cab, bed, engine and transmission are mounted. http://www.freep.com/news/latestnews/pm4629_20050616.htm
Ram pickup sales have slipped 9% this year to 163,094 through May.
The 2006 Ram 1500 light-duty pickup features an entirely new basic structure, a new and significantly upgraded interior, and an array of new optional features including a power sliding rear window, satellite navigation and a DVD entertainment system. It goes on sale in August or September.
Hemi V8-powered Rams will feature a new fuel-saving technology that improves the pickup?s EPA mileage estimates by 1 mile per gallon. The Ram is the first pickup to use the system, which shuts down four of the engine?s eight cylinders when they are not needed.
The system will reduce U.S. fuel consumption by 60 million gallons in 2006, according to Chrysler?s estimates.
The brawny Ram pickup went on sale just four years ago. Automakers traditionally make minimal cosmetic changes to their vehicles as they near the middle of their lifecycles, but the 2006 model nearly qualifies as an all-new truck thanks to its completely reworked frame.
The frame is the basic structure to which a pickup?s cab, bed, engine and transmission are mounted. http://www.freep.com/news/latestnews/pm4629_20050616.htm
