That web site is messed up! No prices on anything?!?
I think the site is for corporate type rewards.
If an employee does well, they get a gift certificate to this place instead of an "Employee of the Week" plaque or a reserved parking spot.
We used to use a catalog version of this concept at my old job.
"No, no, please don't give me a substantial raise! I want a Coffee Mug instead!!"