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$2.7 million for Super Bowl XLII ad

M

mooglemania85

Diamond Member
linky

Procter joins two dozen or so marketers, both well known and would-be, that are paying Fox a record or near-record amount to run commercials in the game. The average cost of each 30 seconds of commercial time is estimated at $2.7 million, compared with $2.6 million for spots in Super Bowl XLI in February 2007.
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I'm surprised the price didn't go up a bit more, considering that there are so many reruns on TV now advertisers should be aching to get air on something that people will actually watch.
 
Originally posted by: yamadakun
If the Pats make it as expected, the rating should be a lot higher than previous years.
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Imagine if its Pats/Packers.

Headline: Superbowl XLII Green Bay Packers vs. New England Patriots
Byline: Announcer John Madden disproves notion that men can't experience multiple orgasms
 
Originally posted by: bunnyfubbles
Originally posted by: Captante
I hope theres at least some funny ones this year ... the last couple have been a letdown.
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^^^ this is the problem, you've already gotten your hopes up...
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For $5.4 million per minute, it had damn well better be good.
 
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