PUBLIC SCHOOL VENDING MACHINES
America's first coin-operated food vending machines were introduced in
1888. Early advertisements promoting the vending machine industry listed schools along with hospitals, factories, office buildings, and transportation terminals as prime locations. None of these ads specify the type of school (college, trade, local public elementary) nor do they specify where the machine was intended for placement. Then, as today, teachers lounges and employee staff areas are generally "off limits" to students.
Where and when were the first vending machines placed in public schools cafeterias for student use? We have no clue. The earliest print references we find for vending machines in public schools targeting student consumption were published in the mid-1950s. These indicate the practice was not uncommon, but do not provide exact statistics. Interestingly enough? Both references reported the fact that dentists opposed vending machines because they promoted tooth decay. They confirm the machines dispensed candy and sweetened drinks.
As time progressed, the controversy surrounding vending machines in public schools grew more complicated. Government regulators, enterprising businessmen, health advocates, labor unions and school boards approached this thorny issue with different agendas.
[1950s]
"Schools at all levels would be a lucrative and controversial location for the [vending] machines. At this point, though, such placements were in their infancy."
---
Vending Machines: An American Social History, Kerry Seagrave [McFarland & Company:Jefferson NC] (p. 154)
"On Recommendation of Dr. H. C. Steinberger, a dentist and a member of the Cannelton School Board, the board has ordered candy vending machines removed from the Cannelton High School. He said the sugar in the candy was bad for the teeth."
---"Candy Loses to a Dentist,"
New York Times, May 8, 1953 (p. 31)
"The Journal of the American Dental Association said today that public schools should remove vending machines that dispense candy and sweetened beverages. 'Schools should practice as well as teach good nutrition,' Dr. William P. Humphrey of Denver, said in an article."
---Dentist Takes Schools to Task,"
New York Times, June 2, 1956 (p. 10)
[NOTE: This issue of the
The Journal of the American Dental Association is not available online. Your librarian can help you obtain a copy of this article.]
[1960s]
"Schools became increasingly important locations for VMs [vending machines] in this period--and increasingly controversial...The vending industry was making strides in 1964 in the $20-billion-a-year school-lunch area, where banks of VMs had replaced hot meals in many high schools and colleges. That year, 107 Southern California schools converted from cafeterias to vending machines. By 1968, Vendo company...estimated there were 750 schools in the vending came around the country, more than 200 of them in California. Still, as one account said, the vending industry did not then 'have a prayer of getting into more than a fraction of the country's 25,000 high schools, which represented the primary market. That was because, explained Business Week, the US government, state governments, most boards of education, and organized food service employees and administrators had put up a 'solid front' to keep vending out. The National School Lunch Act, which offered cash and foodstuff subsidies to schools in return for a non-profit hot lunch program for children, was described as the legal underpinning to the machine opposition. Vendo's approach was to use low-key persuasion--schools could use VMs and still keep the federal government subsidy. Also stressed was the idea that vending was a good supplement, and that partial-use vending without infringing on subsidy programs could be profitable for schools...Under the terms of the program [National School Lunch Act, 1945], schools could have VMs in the building--for snacks and drinks--
but most of those dispensers were hidden away in teachers lounges."
---
Vending Machines (p. 182-183)
[1970s]
"In 1970, the US Department of Agriculture agreed to amend the national School Lunch Program to allow vending and food-service companies to participate. During 1973 hearing of the US Senate Select Committee on Nutrition and Human Needs, school lunch officials warned that VMs that dispensed 'junk food' threatened to undermine the school lunch program. Criticized was an amendment to the School Lunch Act passed in 1972 that allowed the sale of 'competitive foods' at the same time and place in which federally subsidized school lunches were served. Regulations that would 'result in exploitation of children's nutritional needs by people whose interest is profits' were then being drawn up by the Department of Agriculture to permit normal use of the machines...Agriculture Department officials declared it was 'against our regulations' to have operating VMs in lunch rooms during school hours, but critics claimed VMs in lunch rooms were already in use in some states...In the early 1970s, Jean Farmer went to a PTA meeting one night in Bloomington, Indiana where someone complained about junk food in VMs. Farmer thought about it and went home...she found her child's lunch--untouched. Farmer then began a campaign lasting years."
---
Vending Machines (p. 183)
[1990s]
"Schools remained the most controversial locations for VMs...Senator Patrick J, Leahy...urged the federal government in 1994 to do more to discourage the consumption of soft drinks from VMs on school property. Leahy wanted to include language in the Better Nutrition & Heath For Children Act of 1994 that 'clarified' regulations that gave school officials the authority to ban VM sales of soft drinks and snack items, such as candy bars and chips, during school hours... More common than schools turning to self-operation...were schools signing exclusive deals with one of the major soft drink bottlers...Since schools were in need of money for programs...they were better off signing exclusive deals...The Center for Science in the Public Interest...wanted to ban the sale of soft drinks from VMs in school, arguing that teens already drank too much pop and that schools should try to undermine that, not promote it."
---
Vending Machines (p. 216-219)