Before moving to Taiwan I lived in Pennsylvania (one of the 50 states in the USA for readers who might not know), and will live there again someday. In the meantime I have family that continues to live in Pennsylvania, specifically on farmland, multiple in fact.
And they are smack in the middle of the fracking fruckus, well aware of the horror stories (which are not stories, they truly are a reality) of fellow farmers who can no longer feed their dairy cows the grass that grows in their fields or allow their animals (chickens, pigs, etc) to drink the water that is pumped from 100+ year old wells on their farmland because of what happened literally the month the frackers moved in and "leased" the surrounding areas for fracking.
When it comes to fracking the risks and damage is clear to me from a first-person personal level, not from a distance by reading articles about it on the internet or from watching news reports on TV. Billions of people can easily be swayed to be apathetic to the issue, happy to save a buck or two on gas versus worrying about preserving the very land they never see with their own eyes but which creates the food they need to eat tomorrow.
This is nowhere more self-evident than the farmers who do accept the fracking leases themselves. They do it for greed because they too would rather have a dollar in their pocket today and not worry about tomorrow until tomorrow gets here.
IMO it is a loosing battle. Humanity is simply too stupid and too selfish of a species to ever put the benefit of the many above the benefit of themselves. We will extinct ourselves, no question, merely a question of what else we will take down with us in the process.
The families that control mubadala and the oil wealth are not worried about themselves and their present day wealth. They are worried about what their families will be doing in 100+ years when they have nothing left but their accumulated warchest and nothing left to create jobs in their country outside of hoping for a sand exporting business.
In many ways they are a lot more forward looking than many western nations who are doing little more than creating a large debt for their future generations with little concern for seeding industries that will create stable long-lasting job growth.
We all can't become Uber drivers. Somebody has to be willing and able to create the products that the rest of plan to kick back and consume while living off our pensions or retirement savings