I would also say that I think they spend way too much money on their RPG games that really don't have the following they used to and don't sell as well worldwide as past titles did.
Too much Hollywood glam and glitz to get the attention of the drooling casuals wanting to jump into the "final fantasy is cool" fad and no actual game substance. Sigh.
Many say it's because the old JRPG formula is dead but that's just it, they don't follow the old JRPG formula anymore and THAT is what makes their games suck. Without the classic Square JRPG foundation, their games are just another dime a dozen mass produced mainstream shovelware.
I want a simple game without "innovative" and convoluted Call of Duty battle systems, but with an unforgettable story that robs two weeks of my life and makes it hard not to cry. I want the hairs on my neck stand up while I watch the 2 hour ending sequence motionless and in awe. Not a Charlie's Angels/Underworld/Matrix action flick. Not the mainstream back patting 5 second "you're awesome! Back to the title screen now! Blitz ball achievement unlocked!" ending of their current games.
And drop the mainstream oriented emo "im too sexy for my shirt" one liner dropping shitty characters already. The Akuma/Sephiroth shit isn't cool, never was.
Ni no Kuni and Fire Emblem and Xenosaga is what Square should be competing with, not trying to combine Call of Duty and Tekken and calling it Final Fantasy XVIXIXIIVIXICCM.
Would it freaking KILL them to hire at least ONE god damn story writer instead of 10 more CGI artists? And listen to the writer's vision and not the investors? Because NOT doing any of that is DEFINITELY killing them while we know the former kept them alive for two decades.
Pro tip Square: don't make another RPG until you have a 1000+ page novel backing up the story and characters first. Stop making flashy CGI and throwing in a story 5 days before launch. It's not working.