It's $1099.99 to purchase. If you purchase it with a Sears credit card, you can send in for a $150 mail-in rebate, making the price $949.99 after rebate.
good deal, i picked one up a few weeks ago. the only problem is the contrast ratio, which makes blacks not as dark as some of the more expensive brands, but I can deal with that, the tv is awesome for the price.
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