I must say that of all my concerns I wasn't anticipating this problem when I purchased the PB278Q. About a week ago I upgraded a conventional run of the mill 720p 32" television set to this monitor and ever since then I've noticed a markedly poorer quality from the movies I watch. They are far more pixelated and hazy in quality. Now it's difficult to find movies in 1440p to compare the quality, but I imagine that then the quality would be profoundly better. But I'm simply wondering why the quality is so poor at 720 and 1080p. Is it quite simply that they are being stretched to fit the screen? And if so is there anything I can do to remedy the problem?