Originally posted by: lopri
(Folks, we need to get out of this AMD vs NV for a few minutes
Another thing to pay attention (from 3D enthusasts' point of view) is:
We do know NVIDIA has wanted to push up towards the $1000 graphics card segment for a while. Offering the top of the line for what almost amounts to a performance tax would give NVIDIA the ability to sell a card and treat it like a Ferrari. It would turn high end graphics into a status symbol rather than a commodity. That and having a huge margin part in the mix can easily generate additional profits.
Obviously the 8800 Ultra is the first step towards NV's desire. They've been dying to having GPU pricing similar to CPU pricing ($1K for FX/XE edition CPUs), but they couldn't. It's due to various reasons but if I pick a couple, the strong competition (ATI), and consumer resist are among them. Now that there isn't any threat from ATI in the foreseeable future, NV is attempting this again and the 8800 Ultra will be the first barometer.
Also, from my understanding, the GPUs will evolve like CPUs eventually (past SM4.0 maybe). This might happen sooner than I thought, but when that comes, most GPUs (or CGPUs) will share same things, with the difference being the number of units, clocks, and the size of cache.
For instance, instead of 8800 GTX ($599) / 8800 GTS ($499) / 8800 GTS 320 ($399)
What NV might have wanted is,
-----------------------------------------------------------
Geforce 8 seriese with (insert lots of features) Here!
650MHz : $1,000
650MHz : (Half the cache) $800
600MHz : $650
550MHz : $550
550MHz : (Half the Cache) $450
500MHz : $400
-------------------------------------------------------------
I'm normally a 'free-market' proponent, but with the case of 8800 Ultra, I even think we should figure out a way to send a collective message via boycotting, forum threads, polls, whatever.
NV isn't fighting against AMD with 8800 Ultra. NV is testing us out with it.
Edit: Spellings & Grammar