I'd say that a large amount of NetFlix's customer base engages in thsi activity. How many normal video watchers would have an 8 out at a time subscribption for $50?
Really if you think about it, the subsciption model, instead of a pay per movie model really incites this kind of behavior...
EDIT:
Looks like the deal is dead, possibly because most of these movies are now Amazon's number one selling dvds..
Amazon Top Selling DVDs
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Most of these movies aren't amazing but for $4 they're not so bad, heck I'd spend more on a burger and get...
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