I think one big issue is if it is digital you could loan that 1 piece of media you purchased to millions of people at the same time. With physical media you are limited to loaning 1 person at a time.
Some of us out in the sticks don't have access to cable, fiber, or dsl. When the download speed on your phone is twice what you can get from your local ISP it really isn't rocket science why someone would want to tether their phone. And the several times I have contacted the cable company, I...
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