Right, and that's exactly the customer segment I'm talking about---"most enthusiasts." The earlier the benchmarks come out, the more pre-orders it will generate from that very large segment.
See, this makes no sense to me, and I was a little perplexed when I read that in the AT report. So the reviews are going to unveil on the same day the product is available? How about creating a little buzz before-hand? I don't get it.
I've never paid close attention in the past to see how far in advance of sales reviews typically arrive, but it seems to me more than a mere week. Like you say, quality reviews should drive pre-orders---you'd think a couple of weeks at least would help those orders. Maybe in the long term it...
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