It kinda angers me how fragmented the mobo makers have gotten over the years.
Just looking at any socket from the big 3 and you're bound to find 10+ different versions from each.
That being said I usually get a midrange board, something good enough to have an ethusiast oriented bios, but without all the nonsense extra percs.
Hell ECS even makes a gold plated motherboard now ...
Just like all the non-sense mice/keyboards on the market these days .... How many buttons/features does a mouse really need ?